How Operation Management Enhances Customer Satisfaction

Operations management is a critical and complex task for all types of organizations. It is one of the three main functions (marketing, finance and operations) of a company and is essential for providing quality products or services to customers. Ideas and technology are applied to improve the process, enhance performance and boost productivity. When productivity increases, costs are reduced and the price of the product can also be lowered.

When production methods are improved, product quality improves. When productivity and quality are improved, the customer gets a better product more quickly. Managing operations in a small or medium-sized organization can be a challenge, but it can also have significant advantages. For example, larger companies may have more resources to dedicate to certain tasks or projects, while smaller companies may need their employees to multitask.

However, a smaller company can sometimes make changes and make decisions more quickly, or it doesn't have complex systems to reconfigure. Sometimes, a few small but effective changes can make a big difference in operations without too much effort or interruption. It is important for all companies to produce and deliver their products and services in an efficient and effective manner. Companies must always keep the customer in mind when making decisions about operations. Being ahead of the competition, not only in terms of delivery times, but also in quality, is a great advantage in a competitive market.

Taking the customer into account in any operating environment and providing them with a quality product, on budget and on time, will attract new customers and keep current customers coming back. It can be useful to improve your level of customer response by reengineering your processes. In reengineering, managers can simplify the procurement process to effectively make the necessary resources available. Managers at all levels have important roles to play in a company's effort to increase efficiency. By reengineering processes, they encourage efficiency improvements by emphasizing the need for continuous improvements.

At the operational level, it is ensured that the different functional departments work together to find ways to increase the efficiency of the company. The just-in-time process (JIT) refers to a philosophy in which an organization focuses on continuous improvement by identifying and eliminating activities that do not add value. An organization follows the JIT for several reasons, such as reduced costs, quality, improved performance by 26% and improvements in delivery. The JIT helps managers to better manage inventory and also to minimize the cost of products. System administration involves working with people to encourage participation and improve organizational performance. In recognition of this evolving viewpoint, the criteria for evaluating operations are shifting from cost control (a narrowly defined operational objective) to measures of overall performance in areas such as product performance and variety, product quality, delivery time, customer service and operational flexibility. Operation management plays an important role in customer satisfaction by ensuring that products meet quality standards while providing opportunities for improvement.

It helps reduce costs by increasing productivity while improving product quality at the same time. Reengineering processes helps managers simplify procurement processes while encouraging efficiency improvements through continuous improvement initiatives. The just-in-time process helps managers better manage inventory while minimizing costs. By taking into account customer needs when evaluating locations for production or services as well as linking operations strategies with overall organizational strategies helps create synergy that leads to improved customer satisfaction.

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